BQE FITNESS
PROJECT DETAILS
BQE FITNESS
CLIENT
YEAR
2024
SERVICES
CINEMATOGRAPHY
Client Overview:
BQE Fitness is a premier fitness center known for its cutting-edge facilities, expert trainers, and commitment to fostering a strong fitness community. Located in the heart of Brooklyn, BQE Fitness has redefined what it means to combine functionality and style in a workout environment.
project scope:
Saints Vision collaborated with BQE Fitness to create a promotional video for their newly renovated space, featuring a state-of-the-art boxing room. The goal was to highlight the modern design, energy, and versatility of the new addition, presented in a cinematic and compelling way.
our approach:
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Creative Strategy:
Worked closely with the BQE Fitness team to develop a concept that showcased the boxing room’s aesthetics and functionality while capturing the adrenaline and discipline of boxing.Storyboard Creation:
Designed a shot list and storyboard focusing on dynamic movements, close-ups of equipment, and wide shots of the space to balance style and substance.Talent and Setup Coordination:
Coordinated with trainers and members to perform boxing routines, ensuring authenticity in the video. -
Cinematic Techniques:
Used professional-grade cameras, lighting, and gimbals to achieve smooth, high-energy visuals.
Incorporated slow-motion shots and dramatic angles to emphasize the power and precision of boxing.
Space Utilization:
Highlighted the modern lighting, equipment, and branding elements within the room, ensuring every feature was showcased effectively. -
Editing and Color Grading:
Created a dynamic edit with seamless transitions, punctuated by dramatic music and sound effects to evoke energy and excitement. Applied color grading to accentuate the sleek, modern feel of the space.Motion Graphics:
Integrated subtle motion graphics to include the BQE Fitness logo and highlight key features of the new boxing room.
Results:
High-Impact Promotional Video:
Delivered a cinematic, 60-second video that captured the essence of BQE Fitness’s new boxing room, resonating with their fitness-savvy audience.
Increased Engagement:
The promotional video was used across BQE Fitness’s digital platforms, generating buzz and attracting new members interested in boxing and fitness.
Brand Elevation:
The sleek, professional visuals reinforced BQE Fitness’s reputation as a cutting-edge gym and emphasized their commitment to providing top-tier facilities.